Video A which will be shown to men immediately after they fill out the “find a team” form, and it will also be emailed to them in case they don’t have time or can’t watch the video right then (they may be at work).

Video B will be sent by email 1 full day after they filled out the “find a team” form, encouraging them to get into action – team meeting or even – and giving them more insight into what men get from and give to MDI.